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RFP Creative Cities of Europe Campaign Q&A

Below is the list of questions and answers about this request for proposals.

If you have a question that has not been answered yet, please contact us through the contact form below before 10 April 2020 at 14:00 (CET). 

ETC will have published the answers to all received questions on this website by 15 April 2020 at 18:00 (CET).

The contractor must showcase its ability and capacity to develop and produce content ranging the destinations promoted by each of the organisation in the partnership, as the scope of this project focuses on Europe as a whole and Flanders (Belgium), Germany and Poland in particular, as well as retail and shopping experiences.

The contractor is expected to propose the most appropriate solution for the scope of work. That includes the production of any creatives (editorial, images, video) which are need for the successful implementation of the project as per the contractor’s proposed solution.

As mentioned in 1.2 Project Description, content should be distributed and advertised to B2C target audiences at scale in all key markets, i.e. USA, Canada, China and Japan. As of now, the market-mix is tentative and subject to change during the project implementation. However, the contractor must showcase capacity to implement the project in the current market-mix and the proposal should be built accordingly.

This interest connects with the niche audience or community of “City Life Enthusiasts”. The scope of the project focuses on the promotion of creative industries and contemporary arts experiences (architecture, design, fashion, music, street and performing arts), as well as retail and shopping experiences.  Additionally, the campaign must specifically appeal to affluent (semi-) Free Independent Travellers (FITs) from urban “melting pots” travelling for leisure who are the dreaming, consideration stage of their travel cycle and help drive them down the path to purchase. There is a particular interest in engaging repeat visitors to Europe as opposed to first-time visitors from long-haul markets.

ETC and its partner destinations will provide the successful contractor assistance for content production including guidance on key messages and access to existing brand image banks. Yet, the contractor is ultimately responsible for delivering all content and any other creatives that are needed for the successful implementation of the campaign as per their proposed solution for the project.

The official websites of each of the campaign partners listed in section 1.1 Introduction of the technical specifications.

Companies and organisations based around the globe are welcome to apply. There are no restrictions with regards to the place of registration of the business.

The deadline for submission of proposals remains on the 22nd of April 2020 at 23:59 (CET).

The deadline for the implementation of the project will also remain set for the end of December 2020, unless otherwise agreed with the consortium (e.g. due to the impact of Covid-19). In any case, the proposal must be built with that deadline in mind.

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