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European Tourism Trends & Prospects is a series of quarterly reports that offer a concise analysis of key economic and tourism trends in Europe and in relevant outbound markets. Quarterly reports are meant to provide the know-how necessary to monitor the short-term development of European tourism.


Europe made significant strides towards a complete recovery to pre-pandemic levels in 2023, and it is set to do so in 2024. In this webinar, we will delve into the latest travel trends across the region, exploring the anticipated effects of major sporting events this year. Moreover, MMGY TCI Research will provide an expert analysis of the current trends impacting the reputation of European destinations utilizing social listening techniques. This analysis will include an examination of key narratives that have influenced the perception of these destinations. Furthermore, the perceived sustainability of experiences and their value for money will be explored through sentiment data stemming from written reviews.


The webinar will provide European tourist destinations with insights on:

  • The Status Quo of European Tourism & the Broader Macroeconomic Environment
  • Key Economic & Tourism Trends
  • Destination Reputation
  • Special Focus: Summer Sports Tourism

Please note that the webinar is hosted by ETC and Tourism Economics.


Register here

Event Details

April 23 at 2:30 pm
Event Category:


Chloe Parkins

Chloe is a Senior Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.


Diego Maldonado

Diego, a seasoned traveller and Senior International Analyst at MMGY TCI Research, has spent the past year delving deep into the dynamic world of travel and tourism data. With a background in international project management spanning several years, Diego’s true passion lies in weaving together diverse data sources to craft compelling narratives.



Menno van IJssel

Menno van IJssel is currently Project Manager in the research department of the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Menno works on various research projects identifying key trends and opportunities for European tourism. Projects range from the monitoring of the short-term rental market across Europe, to sustainable tourism indicators, to assisting in the development of ETC’s Quarterly Reports. His passion lies in understanding how people travel, where they go, and for what reasons.