ETC aims to promote the sustainable and inclusive development of tourism to enhance travel for future generations. We work to raise awareness among European authorities and the general public about tourism’s vital role in Europe’s economic, social and cultural well-being.
Europe continues to stand out as the leading tourism destination globally. Yet, it grapples with mounting competition from emerging destinations. To sustain its competitive position, European tourism must remain adaptable to shifting market dynamics and evolving visitor preferences, notably the growing demand for sustainable and experiential tourism.
ETC advocates for policies and strategic investments that enhance the tourism sector’s attractiveness, facilitate seamless mobility, and create a distinctive global image of Europe as a travel destination.
Learn moreThe tourism sector is under increasing pressure to adopt environmentally friendly practices. Transitioning to sustainability involves addressing multiple aspects, from curbing transportation emissions to minimising waste in accommodations and changing to local food sourcing.
ETC advocates for efficient EU policies and funding to support sustainable cross-border mobility, decarbonise transportation, and assist European destinations in their climate action adaptation and mitigation.
Learn moreThe rapid advancement of technology has drastically transformed tourism in Europe, altering how Europeans and visitors plan, book, and experience travel. Europe has to accelerate its digitalisation efforts to maintain its competitiveness and meet travellers’ changing demands.
ETC advocates for supporting European destinations and businesses in digitalising tourism services and making travel within and to Europe more seamless and accessible.
Learn morePopular destinations face challenges like overcrowding, environmental damage, and cultural loss. To address these, European tourism needs a new model that protects nature and culture, supports the local economy, and ensures long-term industry sustainability. National Tourism Organisations (NTOs) can play a pivotal role in this shift.
ETC advocates for EU policies and funding to support European destinations in their transition towards more sustainable practices and responsible tourism offerings.
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