The Marketing Group (MKG) is a marketing think tank that provides the organisation with strategic advice on promotion and marketing related aspects. It acts as a forum for ETC members and partners to share information and best practices in the field of destination marketing to facilitate benchmark analysis.
The MKG liaises with other Operations Groups of the ETC, such as the Market Intelligence Group (MIG) and the Overseas Chapters to broaden the dialogue about the organisation’s strategy and assist with recommendations.
The members of the ETC Marketing Group comprise the Marketing Directors of the National Tourism Organisations (NTOs) who are members of ETC.
7th Market Intelligence Group and Marketing Group Annual Meeting