Chairman
Charel van Dam
(the Netherlands)
ETC MARKETING GROUP (MKG)
The Marketing Group (MKG) is a marketing think tank that provides the organisation with strategic advice on promotion and marketing related aspects. It acts as a forum for ETC members and partners to share information and best practices in the field of destination marketing to facilitate benchmark analysis.
The MKG liaises with other Operations Groups of ETC, such as the Market Intelligence Group (MIG) and the Overseas Chapters to broaden the dialogue about the organisation’s strategy and assist with recommendations.
MEMBERS
The ETC Marketing Group comprises the Marketing Directors of the National Tourism Organisations (NTOs) that are members of ETC.