The Marketing Group (MKG) is a marketing think tank that provides the organisation with strategic advice on promotion and marketing related aspects. It acts as a forum for ETC members and partners to share information and best practices in the field of destination marketing to facilitate benchmark analysis.
The MKG liaises with other Operations Groups of the ETC, such as the Marketing Intelligence Group (MIG) and the Overseas Operations Groups (OGs) to broaden the dialogue about the organisation’s strategy and assist with recommendations.
Marketing experts from NTOs member of ETC.
