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Destination of Sustainable Cultural Tourism Awards 2024

Applications now open

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Rail Tourism Awards 2024

ETC and Eurail search for the best campaigns that encourage travellers to explore Europe by train

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Publishing Support Grant

ETC offers financial support to publishers for the translation and publication of children books series on tourism jobs

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Climate Action Plan

ETC commits to halving its operational emissions by 2030 and supporting its members on the journey to Net Zero

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Source: Tourism Economics, 2023

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European Travel Commission

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 36 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.


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35 countries
united for Europe

Our membership comprises 36 National Tourism Organisations (NTOs) from 35 member countries in Europe.

Our members

75 years
promoting Europe

Since ETC’s establishment in 1948 our mission has remained largely unchanged; to promote Europe as a tourist destination in key long-haul markets.

Our history

We work

We explore and develop activities and cooperation with the travel industry by building alliances to create advantages for tourism in Europe.

Our partners