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Open Up to Europe

ETC is seeking partners to co-invest into a pan-European consumer campaign

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European Tourism Manifesto campaign calling for investment in sustainable tourism

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ETC Co-Op Programme 2021

Co-branding of Promotional Campaigns

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EUROPE Virtual Travel Trade Show in China

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Best Rail Tourism Campaign 2021

ETC and Eurail launch new award in line with the European Year of Rail

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6th MIG & MKG Annual Meeting

28 - 30th April, Online

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ETC General Meeting #101

31st May - 2nd June, Algarve, Portugal

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ETC's Response to COVID-19

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European Tourism Manifesto

The alliance calls to mitigate the impact of COVID-19

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Upcoming Events

European Travel Commission

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.


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31 countries
united for Europe

Our membership comprises 32 National Tourism Organisations (NTOs) from 31 member countries in Europe.

Our members

70 years
promoting Europe

Since ETC’s establishment in 1948 our mission has remained largely unchanged; to promote Europe as a tourist destination in key long-haul markets.

Our history

We work

We explore and develop activities and cooperation with the travel industry by building alliances to create advantages for tourism in Europe.

Our partners