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Destination of Sustainable Cultural Tourism Awards 2019

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ITB China

15-17 May 2019, Shanghai

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The History of the European Travel Commission

1948-2018

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Tourism Manifesto for Growth & Jobs

Supported by ETC

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European Travel Commission

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 34 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.

Research

Our research activities are meant to deliver the intelligence support necessary to keep a competitive edge in the global tourism market.
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Marketing

We promote Europe as the worldwide number one tourist destination in key overseas markets on behalf of our member organisations.
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Advocacy

We raise awareness and understanding among national European authorities and the general public of the importance of tourism and its development.
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32 countries
united for Europe

Our membership comprises 33 National Tourism Organisations (NTOs) from 32 member countries in Europe.

Our members

70 years
promoting Europe

Since ETC’s establishment in 1948 our mission has remained largely unchanged; to promote Europe as a tourist destination in key long-haul markets.

Our history

We work
together

We explore and develop activities and cooperation with the travel industry by building alliances to create advantages for tourism in Europe.

Our partners