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Destination of Sustainable Cultural Tourism Awards 2023

Applications now open!

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Data space for tourism - preparatory actions

Take part in the initative, have your say!

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China Outbound Tourism – FAQ

Current situation and outlook

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European Tourism Manifesto

The alliance calls to mitigate the impact of COVID-19

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Source: Tourism Economics, 2022

European Travel Commission

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 35 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.


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34 countries
united for Europe

Our membership comprises 35 National Tourism Organisations (NTOs) from 34 member countries in Europe.

Our members

70 years
promoting Europe

Since ETC’s establishment in 1948 our mission has remained largely unchanged; to promote Europe as a tourist destination in key long-haul markets.

Our history

We work

We explore and develop activities and cooperation with the travel industry by building alliances to create advantages for tourism in Europe.

Our partners