6-8th February 2020, Valletta, Malta
Register now13-15 May 2020, Shanghai
Register nowPromoting Destination Europe overseas
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Read the bookThe European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.
Our research activities are meant to deliver the intelligence support necessary to keep a competitive edge in the global tourism market.
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We promote Europe as the worldwide number one tourist destination in key overseas markets on behalf of our member organisations.
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We raise awareness and understanding among national European authorities and the general public of the importance of tourism and its development.
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Our membership comprises 33 National Tourism Organisations (NTOs) from 32 member countries in Europe.
Our membersSince ETC’s establishment in 1948 our mission has remained largely unchanged; to promote Europe as a tourist destination in key long-haul markets.
Our historyWe explore and develop activities and cooperation with the travel industry by building alliances to create advantages for tourism in Europe.
Our partners
