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Research

European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities and formulate suitable promotional strategies. The ETC adopts a holistic approach to research, which is reflected in its large portfolio of activities.

Publications

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Visual Content

In light of the digital era, ETC is applying new ways of distributing tourism market intelligence. The new interactive content allow members, partners and the broader audience to quickly interact with data and discover things on their own, while having fun.

Browse Visual Content

ETC Dashboard

The ETC Dashboard is conceived as a “data hub” that simplifies access to tourism data and market intelligence information. The pilot version of the Dashboard presents tourism statistics and indicators covering key tourism trends in Europe, the economic impact of tourism on economies and employment, outbound travel trends from key markets and airline bookings. The Dashboard also offers ETC members free access to Opinion Tracker, a Social Media Monitoring tool.

The ETC Dashboard is a service exclusive for members of the European Travel Commission.

Visit ETC Dashboard