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The European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities and formulate suitable promotional strategies. ETC adopts a holistic approach to research, which is reflected in its large portfolio of activities.


Our Latest Research

Visual Content

In light of the digital era, ETC is applying new ways of distributing tourism market intelligence. The new interactive content allow members, partners and the broader audience to quickly interact with data and discover things on their own, while having fun.

Browse Visual Content

Dashboard: Key Figures on European Tourism

The European Travel Commission has launched a new dashboard with Tourism Economics presenting the latest trends & prospects about European tourism. The platform provides up-to-date numbers on destinations’ performance, and tourism flows within Europe.

Navigate through the dashboard