According to the latest Long-Haul Travel Barometer (LHTB) 3/2025, overall long-haul travel demand for September to December 2025 has declined compared to the previous year, with 55% of respondents planning an overseas trip — a 4% drop. The share of travellers reluctant to embark on long-distance journeys has risen notably in China, Brazil, and Canada, indicating a growing sense of caution. Despite this, intentions to visit Europe remain steady: 38% of respondents across seven major overseas markets plan to travel to Europe in the coming months, underscoring the region’s resilience amid a challenging global climate.
