Following a successful first edition, the European Travel Commission (ETC) and Eurail are launching the Best European Rail Tourism Campaign awards for a second year.
Similarly to 2021, the award will be given to marketing campaigns that aim to create synergies between the rail and tourism sectors, and to effectively promote train travel as a sustainable tourism model throughout Europe. In the context of the 2022 European Year of Youth, the awards will also celebrate campaigns encouraging European youth to travel by rail, shining a light on how young generations can contribute to a better, more inclusive and greener future in Europe.
The awards aim to:
The awards are open to NTOs, DMOs, rail organisations and other entities with significant operations in the tourism sector and based in Europe. Applications from consortia are also welcomed.
Types of action
Campaigns and/or campaign proposals must aim at contributing to the objectives defined above, particularly in promoting European rail tourism.
In that regard, promotional campaigns must use the right messages, channels and tactics to engage effectively the target audience. The following actions are examples of possible promotional activities:
Applications will be evaluated by an expert jury comprised of experts in the fields of rail and tourism.
Download the award concept note for more information here.