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ETC Co-op Programme 2026

Co-branding of Promotional Campaigns

Hautes Fagnes

Hautes Fagnes, © Giulio Gröbert

ETC is co-investing in communication and promotional campaigns that strengthen Europe’s global perception as a sustainable, inclusive, and safe travel destination, as well as encourage responsible travel behaviours.

The co-op programme “Co-branding of Promotional Campaigns” supports Europe’s tourism sector by investing in industry-led communication and promotional initiatives across Europe that foster cooperation and sustainable growth.

This programme is presented by ETC in the framework of an ad-hoc grant of the European Union (EU).

For more information on the terms of participation in the programme, download the application documents.


Total available budget: 350,000 EUR

Applications deadline: 2 February 2026

Estimated starting date: March 2026

Duration: 10 months