Duration: Q3-Q4 2025
Partners: Warsaw Tourism Office, Go Vilnius, LIVE RIGA, Visit Tallinn
Target Market: U.S.
Campaign objectives
- Build a shared brand identity for the four cities in the U.S. market.
- Highlight each destination’s unique character while revealing their common Northeastern European soul.
- Inspire responsible and multi-city travel.
- Reinforce the image of the destinations as safe, creative, and culturally rich.
Target Audience
The campaign focuses on affluent Free Independent Travellers (FITs) from Chicago and New York, primarily Millennial and Gen Z explorers. These travellers seek authentic, meaningful, and eco-conscious experiences in lesser-known destinations — favouring flexibility, digital inspiration, and local connections.
Activities
Europe Untold is a digital-first campaign that combines creative storytelling with strategic promotion to reach and inspire U.S. travellers.
- Original storytelling content: A dedicated hub on europeuntold.com hosts bespoke videos, articles, and photo features that reveal local stories, cultural experiences, and responsible travel tips across the four partner cities.
- Targeted social media promotion: The campaign leverages engaging video and visual assets across platforms such as Instagram, Facebook, TikTok and YouTube to reach and inspire curious travellers.
- Digital advertising: rich media and display ads are used to increase awareness and drive qualified traffic to the campaign landing page, complementing social media reach with precise audience targeting.
Through these activities, Europe Untold delivers a cohesive narrative and a strong digital presence — positioning Warsaw, Vilnius, Riga, and Tallinn as a connected and compelling travel route through Northeastern Europe.
#EuropeUntold
