The European Travel Commission (ETC) organized a Virtual Roadshow with the aim to foster tourism recovery from Brazil by connecting European destinations with the Brazilian travel trade to promote safe travel to Europe once travel restrictions are lifted.
The Roadshow took place on November 26th, 2020 using a 3D platform providing a fully immersive social virtual reality experience. The platform allowed European partners and visitors to engage and interact via avatars.
This interactive event hosted a total of 19 stands in 5 interactive virtual rooms where European destinations were able to meet with top Brazilian travel trade members.
For a quick look at the virtual roadshow, check out the video below: