The European Travel Commission organised a virtual fair with the aim to foster tourism recovery from Brazil by connecting European destinations with the Brazilian travel trade and promote safe travel to Europe once restrictions are lifted.
The event took place on November 26th, 2020 using a 3D platform providing a fully immersive social virtual reality experience. The platform allowed European partners and visitors to engage and interact via avatars.
This interactive event hosted a total of 19 stands in 5 interactive virtual rooms where European destinations were able to meet with top Brazilian travel trade members.
