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EUROPE Virtual Travel Trade Show in China

Connecting European destinations and Chinese buyers via 1-on-1 virtual meetings

The European Travel Commission (ETC) is proud to announce its first EUROPE Virtual Travel Trade Show in China scheduled for 19-23 April, 2021. This 100% online B2B matchmaking event connects European destinations and 100 of its local partners with more than 200 pre-qualified Chinese buyers for 1-on-1 virtual meetings via video call and chat. More information can be found in the exhibitor info kit (under Resources). The event seeks to educate and establish meaningful partnerships with the Chinese travel trade partners regarding European destinations and experiences, showcase Europe’s readiness to welcome Chinese travelers again, and position Europe as the first choice for outbound tourism when travel resumes.

The event will introduce to the Chinese travel trade diverse products with a focus on the following key themes:

  • Creative Cities
  • Nature & Outdoors
  • History & Ancestry

This event is co-funded by the European Union.


Pre-registrations are now open for European exhibitors. Please complete and submit the Pre-registration Form (download HERE) to both:

Deadline for pre-registration:

  • ETC Member NTOs or EU NTOs: 27 February 2021, 18:00 CET
  • Other applicants: 3 March 2021, 18:00 CET

Participation is free of charge. However, the number of European exhibitors is limited. Kindly note that pre-registration does not guarantee your participation in the event. Participation slots will only be allocated upon review of received pre-registration forms.*

*ETC Members and EU NTOs will be confirmed upon registration.


If you have additional questions about the event before you pre-register, please contact us via the contact form below.

Co-funded by


Information Kit