ITB China is the premier B2B trade show for the Chinese travel market. By joining the Europe Pavilion, destinations (DMOs) and tourism businesses (SMEs) can showcase their offerings directly to high-value Chinese buyers, build strong partnerships, and increase their visibility in one of the world’s most dynamic travel markets.
Why Participate?
The Europe Pavilion provides an efficient platform to grow your business in China. As a co-exhibitor, you will benefit from:
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Direct access to top Chinese travel buyers across leisure, MICE, and corporate segments through ITB China’s targeted matchmaking and pre-scheduled appointments.
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Enhanced visibility under a unified European brand, helping you stand out on the show floor and attract more qualified leads.
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Valuable networking and market insights, with opportunities to connect with key industry players, attend expert-led conference sessions, and stay ahead of emerging trends in the Chinese travel market.
Co-Exhibitor Participation Packages
Premium Package
Make a strong impression with a branded counter* in a prime, high-visibility location within the Europe Pavilion. Includes:
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One set of pre-scheduled buyer appointments
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One exhibitor listing
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Two exhibitor badges
€5,480 standard rate | €4,980 ETC member rate
Standard Package
Showcase your business with a dedicated meeting table* in the shared Europe Pavilion space. Includes:
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One set of pre-scheduled buyer appointments
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One exhibitor listing
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One exhibitor badge
€3,900 standard rate | €3,550 ETC member rate
* Visuals are for illustrative purposes only. Final stand design to be confirmed.
Registration
Register now using the link here.
The registration deadline is 15 March 2026. Space is limited, and participation is subject to availability.
Practical information
Dates: 26–28 May 2026
Venue: Shanghai World Expo Exhibition & Convention Centre, Shanghai
