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ITB China Industry MeetUp 2022

Reconnecting with China's Travel Trade and Media

On September 21 2022, ETC was pleased to team up with the organizers of ITB China, China’s the leading B2B travel trade show largest B2B, to be the main sponsor at the “ITB China Industry MeetUp” event series.

The ITB China Industry MeetUp events were designed to provide global travel suppliers unique opportunities to reconnect with China’s major source markets, and get updated on latest trend insights, relating to the ‘new normal’, as well as meet face-to-face with members of the exclusive ITB China buyers circle in key cities and regions across China.

ETC’s presence lead a broad and representative range of European destination representatives, including Austria, Croatia, Finland, Ireland, Poland, Portugal, Malta, Netherlands, Germany, Spain and Switzerland, among others.

ETC showed strong presence in the Chinese market by also hosting a VIP reception ahead of the meet up on September 20 2022. ETC hosted around 100 key members of the Chinese Travel Trade and Press, to show Europe’s willingness to welcome back Chinese travellers as soon as travel between the 2 continents restarts.

See some pictures of the VIP reception below!

Learn More

Event Website