Increase the awareness of the Nordic countries as sustainable travel destinations in the US around the selected passion points, by increasing the product range of Nordic tours in the US, educating relevant tour operators and travel advisors about the Nordic countries in order to expand the sales network, supporting the travel patterns post-COVID-19 by offering less travelled routes and off-season experiences.
Creative Cities, Nature and the Outdoors.
The promotional campaign is targeted at High spending Free Independent Travellers Explorers and must be well-suited for the niche community of travellers with a specific interest in adventure & nature and outdoor as well as urban experiences.
The project consisted of multiple communication channels, including digital, in-person and print to be specified in 4 interconnected activities:
Regional forum in Chicago