Tourism Expo Japan (TEJ) is Japan’s largest tourism trade and consumer event, combining a comprehensive B2B marketplace with a vibrant B2C showcase. By joining the Europe Pavilion, destinations (DMOs) and tourism businesses (SMEs) can showcase their offerings to Japanese travel professionals while directly engaging consumers, strengthening brand awareness, and supporting long-term growth in the Japanese market.
Why Participate?
The Europe Pavilion provides an effective platform to grow your business in Japan. As a co-exhibitor, you will benefit from:
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Direct acess to top Japanese travel buyers (including tour operators, travel agencies, wholesalers, and MICE planners) supporting business development, product distribution, and partnership building.
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Consumer-facing exposure allowing you to promote your destination and experiences, inspire future travel, and increase brand recognition.
- Enhanced visibility under a unified European brand, helping you stand out on the show floor and attract more qualified leads.
Co-Exhibitor Participation Packages
Premium Package
Designed for DMOs, this co-exhibitor package enables destinations to make a strong impression with a branded counter* in a prime, high-visibility location within the Europe Pavilion.
The package includes:
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One set of pre-scheduled buyer appointments
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Two exhibitor badges
- C02 emissions offsetting
€4,990 standard rate | €4,580 ETC member rate
Standard Package
Designed for SMEs, this co-exhibitor package enables you to showcase your business with a dedicated meeting table* in the shared Europe Pavilion. The package includes:
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One set of pre-scheduled buyer appointments
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One exhibitor badge
- C02 emissions offsetting
€2,750 standard rate | €2,490 ETC member rate
* Visuals are for illustrative purposes only. Final stand design to be confirmed.
Registration
Register now using the link here.
The registration deadline is 15 June 2026. Space is limited, and participation is subject to availability.
Practical information
Dates: 24–27 September 2026
Venue: Tokyo Big Sight, Tokyo
Co-funded by the European Union
