Tourism Expo Japan (TEJ) is Japan’s largest tourism trade and consumer event, combining a comprehensive B2B marketplace with a vibrant B2C showcase. By joining the Europe Pavilion, destinations (DMOs) and tourism businesses (SMEs) can showcase their offerings to Japanese travel professionals while directly engaging consumers, strengthening brand awareness, and supporting long-term growth in the Japanese market.
Why Participate?
The Europe Pavilion provides an effective platform to raise your profile in Japan and connect with both the travel trade and the Japanese travellers. As a co-exhibitor, you will benefit from:
- Direct engagement with Japanese travel professionals, including tour operators, travel agencies, wholesalers, and MICE planners, supporting business development, product distribution, and partnership building.
- Consumer-facing exposure, allowing you to promote your destination and experiences, inspire future travel, and increase brand recognition in a key long-haul market.
- Enhanced visibility under a unified European brand, helping you stand out on the exhibition floor while benefiting from collective promotion and shared storytelling.
Co-Exhibitor Participation Packages
Premium Package
Make a strong impression with a branded counter* in a prime, high-visibility location within the Europe Pavilion. Includes:
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One set of pre-scheduled buyer appointments
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Two exhibitor badges
- CO2 emissions offsetting
€4,990 standard rate | €4,580 ETC member rate
Standard Package
Showcase your business with a dedicated meeting table* in the shared Europe Pavilion space. Includes:
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One set of pre-scheduled buyer appointments
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One exhibitor badge
- CO2 emissions offsetting
€2,750 standard rate | €2,490 ETC member rate
* Visuals are for illustrative purposes only. Final stand design to be confirmed.
Registration
Register now using the link here.
The registration deadline is 15 June 2026. Space is limited, and participation is subject to availability.
Practical information
Dates: 24–27 September 2026
Venue: Tokyo Big Sight, Tokyo
Co-funded by the European Union
