RFP Content development services for consumer communication and promotional activities about travelling in Europe Q&A

SELECTION CRITERIA - Are economic operators from the UK eligible to bid for the project?

Yes, they are eligible.

SELECTION CRITERIA - Can an economic operators that has been trading for less than 3 year submit a bid for the project?

Yes, it can. In case the information concerning the yearly turnover is not available for the entire period required, namely past three closed financial years, please state the date on which the economic operator was set up in Part IV B of Annex ESPD.

INTENT TO BID - Are there any ‘intention to bid’ document to be submitted or filled in to notify and register for the RFP process prior to the deadline?

No. There is no intention to bid document to submit before the deadline.

SCOPE OF WORK - Which European countries should the content development RFP focus on?

The project’s geographical scope includes all member countries of the European Union and the European Travel Commission. https://etc-corporate.org/our-members/

TARGET AUDIENCE - What is the market breakdown in terms of targeting between Japan, Brazil, USA, Canada and Australia? Is there an emphasis on either of the countries or weighted equally?

There is no specific emphasis on any particular target market. Future call-off contracts may focus on one or several of these target markets.

CONTENT OF THE PROPOSAL - In addition to required proposal documentation, ref. Description of the project team - max 12 pages, can we provide full CVs and certificates of each team member?

The tenderer may include in the proposal any details they consider necessary to demonstrate the qualifications of the project team within the 12-page limit.

CONTENT OF THE PROPOSAL - How detailed are the creative approaches expected to be? Are storyboards an expectation in this RFP response or is it ok to just write out a creative brief detailing the general idea and why we feel it will hit the mark and achieve the goal stated in the RFP.

It is up to the contractor to determine the level of detail of their proposal.

CONTRACT VALUE OF COMPARABLE WORK - Page 10 of the technical specifications states that contractors are requested to provide at least "four case studies of relevant past comparable work and contract value". The terms of references (list of profiles and services) helps to understand what you mean by "comparable work", but can you define more clearly which "contract value" we have to consider, to make sure the presented case studies are eligible?

The contract value to be considered is similar to the budget for the case study exercise 2, namely around 100,000 euros per reference of past work.

TRAVEL EXPENSES - For in-destination photoshoots/video shoots, should travel be part of the 4M Euros, or is that a separate cost?

Travel expenses are part of the project’s overall budget.

DELIVERABLES - What are the expectations when it comes to video and photo deliverables for each country? Is there a set amount of deliverables expected or is that up to us to determine as a part of the marketing strategy?

Future call-off contracts will outline the specific expected deliverables. For the purpose of responding to Case Study 2, it is up to the contractor to determine the specific deliverables.

CASE STUDY EXERCISE 1 - In the case study exercise briefing we see from page 11 a campaign identity with design elements, such as colors, fonts, bullets, lines, hashtags and frames/buttons. Is the exercise meant to align with the corporate identity of visit Europe or is there space for more creativity? Additionally, how should we interpret the design elements on page 11?

The design elements on page 11 are provided for reference only and do not represent the campaign’s visual identity. The contractor is expected to develop a unique campaign visual identity using their own experience and creativity to respond to the case study.

CASE STUDY EXERCISE 1 - Is the green logo for the “Unlock an Unexpected Upgrade” in the Responsible Travel Messaging framework a mandatory lock up logo to be used, or can that be changed accordingly to align with the proposed overall visual identity?

Any design elements in the messaging framework are to be understood as reference only. They do not represent the campaign’s visual identity. The contractor is expected to develop a unique campaign visual identity using their own experience and creativity to respond to the case study.

CASE STUDY EXERCISE 2 - Are paid ads and promotions included in the hypothetical budget of 100k or this is only for production services, influencers, etc?

The 100,000 EUR hypothetical budget is meant for content creation only. Media buy is not part of the scope of the project.