Name: 21st TourMIS Users’ Workshop & International Seminar – Adoption of impact models among NTOs and DMOs
Start: 2026-09-10T00:00:00+02:00
End: 2026-09-11T23:59:59+02:00
Location: Modul University Vienna

The 21st TourMIS Users’ Workshop & International Seminar on “Positive Social Impact of Tourism” will be hosted in Vienna on 11-12 September 2025. The event is organised by the European Travel Commission (ETC), City Destinations Alliance (CityDNA), Modul University Vienna, and theNetwork of European Regions for Competitive and Sustainable Tourism (NECSTouR). The event targets national, regional and city Destination Management Organisations (DMOs) as well as academia and tourism businesses from the private sector.

Day 1: The evaluation and monitoring of marketing activity is fundamental to the development of sound, evidence-based strategies for tourism managers. Technology increasingly supports this work, and TourMIS (www.tourmis.info) — Europe’s leading tourism marketing information system — has long been at the forefront of that effort. On day one, a workshop led by Professor Karl Wöber, the founder of TourMIS, will guide participants through the process of entering tourism statistics into the system and making full use of its benchmarking tools to generate meaningful market research outputs.

Day 2: The international seminar on day two will be led by ETC, with a focus on the adoption of impact models among NTOs and DMOs. As destination managers face growing pressure to balance economic, social, and environmental performance, different approaches are emerging in how organisations generate value and deliver meaningful impact through tourism. The seminar will explore what impacts are being prioritised, and how these are being measured and understood through a range of analytical frameworks and targets. The programme follows a deliberate funnel approach, opening with an examination of impacts targeted at a European level before narrowing progressively through national and regional perspectives down to the city level. This will be complemented by learnings from the private sector and academia, followed by a more interactive session in the afternoon in which participants will discuss amongst themselves the best ways to generate meaningful impact through tourism. Participants will gain practical insight into how these tools can be embedded into strategic decision-making, helping destination managers to guide more balanced, sustainable outcomes for the places they represent.