As more and more travelers seek sustainable travel options, European destination marketing teams have been taking action. This trend is expected to continue and possibly even to accelerate in the post-COVID-19 world.
CrowdRiff have hand-picked a number of inspiring sustainable tourism examples from European DMOs, which show us the way forward for travel brands.
These DMOs are of varying sizes and budgets, but all are trail-blazers and stewards of sustainable tourism.
Be inspired by examples from European destination marketing teams who are:
– Encouraging environmental behavior
– Promoting local businesses
– Dispersing tourism away from hotspots
– Promoting year-round tourism
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