ETC – Sojern Webinar: ‘How can a DMO evolve from data-driven assumptions to data-driven marketing?’

Data-driven marketing was undoubtedly important in the pre-COVID-19 era. But with the global situation changing hourly, it is even more crucial to ensure your marketing decisions are based on actual data, rather than assumptions. In this webinar you will be able to understand how data can be used for digital marketing campaigns and predict customer behaviors—in order to respond to your potential customers when the time is exactly right.

Watch the webinar here