In recent years, the Middle East region has become an increasingly important source market for many destinations worldwide with nearly 36 million tourist departures in 2015. This market is one of the smallest, yet fastest growing, tourist generating regions in the world. Within the region, the most important sources of outbound travel are the six Gulf Cooperation Council (GCC) countries – Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar and Oman.
The upcoming webinar shall provide participants with:
- An overview of the current state and prospects of the GCC outbound travel market;
- Deliver insights into the profile and behaviour of travellers from the GCC nations to Europe;
- Provide insights into the experiences and wishes sought concerning travel to European destinations versus competing regions and
- Provide practical guidance and strategic recommendations to European tourism destinations on how to develop appropriate targeted marketing strategies and messages for consumers from the GCC travel market.
This project is kindly sponsored by Value Retail