European Tourism Trends & Prospects is a series of quarterly reports that offer a concise analysis of key economic and tourism trends in Europe and in relevant outbound markets. Quarterly reports are meant to provide the know-how necessary to monitor the short-term development of European tourism.
Tourism Economics presents early-year insights into European travel trends. They will look at how the Middle East conflict and a challenging economy are expected to shape travel behaviour and what this means for European tourism in 2026. Guest presenter Amadeus will share additional insights on how European tourism is evolving in a fast‑changing global context.
The webinar will provide European tourist destinations with insights on:
Please note that the webinar is hosted by ETC and Tourism Economics.
The webinar will be held on Tourism Economic’s platform, ON24. Please check your junk and spam folders for your confirmation email. It is encouraged to register even if you are unable to attend the live session as all registrants will receive a link to access the recording shortly after the event.
Chloe is a Lead Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.
Jennifer Iduh is currently Head of Research and Insights at the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets.
In that capacity, Jennifer is responsible for research and reporting into different source markets and the identification of key trends and opportunities for European tourism. Jennifer is also in charge of research activities linked to the European Commission (EC) and other research partners such as the World Tourism Organisation (UN Tourism), the World Travel and Tourism Council and the European Tourism Association (ETOA), amongst others.
Jennifer’s knowledge in market research is backed up by four years of working experience at the World Tourism Organization (UN Tourism), where she provided support to the Tourism Market Trends department and the Travel department.
Vítor Hugo Marin Roque is a Senior Product Marketing Manager at Amadeus, leading global product marketing for Amadeus Travel Intelligence solutions across airlines, hotels, destinations, and travel agencies. With over nine years of experience in product marketing and go-to-market strategy, including roles at Microsoft, Vítor brings strong expertise in data and AI, now specialized in the travel industry.
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