European Tourism Trends & Prospects is a series of quarterly reports that offer a concise analysis of key economic and tourism trends in Europe and in relevant outbound markets. Quarterly reports are meant to provide the know-how necessary to monitor the short-term development of European tourism.
Tourism Economics will provide an overview of the latest developments in the European travel sector and examine the key trends facing destinations heading into the summer. In addition, Aoife Roche from STR, a CoStar company, will share insights on European performance YTD, focusing on supply and demand dynamics that are influencing country-level occupancy and ADR. Highlighting the strength of leisure destinations with some additional data on Spain performance in May; forward looking occupancy for the South showing some resilience for H2, albeit shortened booking windows are making it difficult to predict outcomes considering the environment we are operating in. Finishing with an overview on European market forecasts.
The webinar will provide European tourist destinations with insights on:
Please note that the webinar is hosted by ETC and Tourism Economics.
The webinar will be held on Tourism Economic’s platform, ON24. Please check your junk and spam folders for your confirmation email. It is encouraged to register even if you are unable to attend the live session as all registrants will receive a link to access the recording shortly after the event.
Chloe is a Lead Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.
Aoife Roche is Regional Vice President for EMEA at STR, a CoStar Group company. Based in London, she leads a dynamic sales team delivering industry-leading hospitality benchmarking and property intelligence to hotel owners, operators, and brands across the region.
Before joining STR, Aoife built broad international experience with boutique hotel groups in London, Paris, and New York, and advised independent properties on sales, revenue, and distribution strategies to drive growth and profitability. Recognised for her strategic insight and leadership, she is passionate about advancing the industry through data, innovation, and collaboration.
A graduate of the University of Limerick with a BA in Applied Languages and more recently an MBA, Aoife also serves on the board of Hospitality Beats Cancer, an initiative uniting the hospitality sector through events that support Cancer Research UK’s pioneering research.
Jennifer Iduh is currently Head of Research and Insights at the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets.
In that capacity, Jennifer is responsible for research and reporting into different source markets and the identification of key trends and opportunities for European tourism. Jennifer is also in charge of research activities linked to the European Commission (EC) and other research partners such as the World Tourism Organisation (UN Tourism), the World Travel and Tourism Council and the European Tourism Association (ETOA), amongst others.
Jennifer’s knowledge in market research is backed up by four years of working experience at the World Tourism Organization (UN Tourism), where she provided support to the Tourism Market Trends department and the Travel department.
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