As European tourism has started its path towards recovery following the devastating impact of the COVID-19 pandemic, the sector is now facing a major crisis with Russia’s invasion of Ukraine.
The conflict will cause another setback in the recovery of European tourism, particularly in Eastern European destinations. Showing exceptional solidarity, local travel and tourism enterprises are welcoming Ukrainian refugees fleeing the war and helping them with shelter, transportation and food.
This conflict has already triggered a sharp spike in energy prices, which will directly affect the costs of transportation and tourism services while also posing risks to wider consumer demand in Europe. The war also threatens Europe’s international image as a safe destination in long-haul markets, as well as causing disruptions in air connectivity.
Our webinar will gather leading tourism experts to assess major economic impacts and effects on total travel demand, flight booking trends and Europe’s online reputation.