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ETC WEBINAR – STUDY ON GENERATION Z TRAVELLERS

  • This event has passed.

This webinar aims to provide a better understanding of the aspirations and attitudes of Generation Z’ers that could have an impact on their travel preferences and behaviours. The insights will also support ETC members to designing the right messages and promotion activities when targeting travellers from this generation. More specifically, the webinar will provide:

  • An overview of the profile of Generation Z’ers, including demographic characteristics, contextual information, comparison with other generations, etc.
  • Information on the behaviours, aspirations, opinions, attitudes and interests of Z’ers that may affect their travel preferences and choices.
  • Information on Covid-19 and its effects on Gen Z as travellers.
  • A set of travel trends driven by Gen Z.

The webinar is exclusively for ETC members.

Event Details

May 27 at 3:30 pm
Event Category:

Venue

WEBEX

Speakers

Peter Jordan

Head of Insights at Toposophy

Peter has emerged as one of tourism’s leading specialists in millennial traveller trends and is a respected speaker and author on next gen tourism. A classic footloose Millennial himself, Peter travels the globe constantly and speaks French and Spanish. Within Toposophy, Peter provides his expertise knowledge in major research projects and strategic networking at international level.