European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes. A thematic approach in a globalised world will allow Destination Europe to be oriented towards a broader range of geographical markets and achieve better brand association. European destinations are, therefore, called to promote thematic experiences that are strongly connected to Europe’s identity and traveller’s main passions and interests.
The aim of the webinar is to provide participants with:
The webinar is exclusively for ETC members!