ETC WEBINAR – Study on Tourism Passion Communities

USEFUL INFORMATION

European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes. A thematic approach in a globalised world will allow Destination Europe to be oriented towards a broader range of geographical markets and achieve better brand association. European destinations are, therefore, called to promote thematic experiences that are strongly connected to Europe’s identity and traveller’s main passions and interests.

The aim of the webinar is to provide participants with:

• An in-depth understanding of the psychographics (behaviours, interests and attitudes) of key passion groups and the main drivers to effectively connect with them;
• An explanation of the connection between European travel products/experiences and the satisfaction and expectations of different passion communities;
• Strategic recommendations to effectively promote European destinations based on travellers’ desires and preferences

The webinar is exclusively for ETC members!