Join the European Travel Commission (ETC) for an insightful webinar titled “Exploring the Profile of Conscious Travellers in Europe.” This session will examine the characteristics of Europeans who embrace more sustainable approaches to tourism. Participants will explore conscious behaviours such as travelling off-season and off-the-beaten path, and choosing local or green travel products. The webinar will highlight how these travel patterns are shaping a more responsible and resilient European tourism landscape, and how destinations can better attract and engage this growing segment.
In this webinar, the European Travel Commission is joined by Mastercard, Skyscanner, and Booking.com to examine the latest insights into the profiles of conscious travellers.
David Noe – Senior Manager Sustainability Strategy at Booking.com
David leads the development and implementation of Booking.com’s sustainability strategy and oversees key sustainability programs related to accommodations and flights. He brings extensive experience in sustainability, strategy and policy, having served as Chief Sustainability Officer for a major energy company in Chile, as a strategy consultant, and as an advisor on microeconomic policy and sustainability to the Chilean Minister of Finance. David holds an Engineering degree from the Catholic University of Chile and a Master in Public Policy from the Harvard Kennedy School.
Jennifer Ruiz – Director, Tourism Segment at Mastercard
Jennifer leads the Tourism Segment for Europe. In her role, she is responsible for supporting the design of shaping the future of travel in Europe through innovation, strategic partnerships, and sustainable development.
Prior to joining Mastercard, she built her career in strategy consulting, advising public and private sector organizations across Europe, Latin America, and the Middle East on transformation and growth. In addition, she was seconded to the World Economic Forum (Switzerland), where she led the “Accelerating Sustainable Production” project.
Jennifer holds degrees in Business Administration and Law from Carlos III University (Madrid, Spain) along with a Postgraduate Certificate in Business Strategy from INSEAD.
Zeynep Mutlu – Head of Destination Partnerships at Skyscanner
Zeynep is Head of Destination Partnerships at Skyscanner, where she leads a team focused on deepening Skyscanner’s relations with destination marketing organisations. Her role encompasses shaping the media partnerships with tourism boards to position themselves effectively and innovatively to travellers. Since 2015, Zeynep has worked across multiple teams at the company including marketing, business operations and commercial. Prior to joining Skyscanner, Zeynep worked on market expansion strategies at Turkish Airlines.
Throughout her career, Zeynep has been a proponent of data-driven marketing, leveraging insights from Skyscanner’s extensive user base to inform and enhance marketing strategies. She has spoken extensively on topics of the use social media in travel marketing, changing trends in marketing communications, and commercial excellence in marketing strategies.
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