The European Travel Commission (ETC) is organising an online workshop to support the creation of transnational partnerships for future co-branding campaigns.
The session will bring together ETC members, European regional and city destinations, and relevant tourism stakeholders interested in developing joint promotional activities targeting long-haul markets.
Participants will learn more about ETC’s co-branding campaign initiative, exchange ideas, and connect with potential partners for future consortium proposals.
When: 12 June 2026 at 14:00-15:45 CEST
Where: Online
This workshop is designed to help destinations and tourism stakeholders identify potential partners and explore opportunities for joint international promotion.
Participants will have the opportunity to:
The workshop will combine short presentations with interactive networking sessions.
The programme will include:
Breakout groups will be organised around shared interests, including target long-haul markets, geographic synergies, and tourism themes and products.
Interested organisations are invited to complete the registration form and indicate their main areas of interest.
Participation is subject to confirmation by ETC to ensure a balanced and relevant group of participants. Confirmed participants will receive the online meeting link and practical information ahead of the workshop.
Register your interest to participate by 5 June 2026.
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