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Press Conference – Visit Europe new communication strategy

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WORLD TRAVEL MARKET (LONDON, UK)

USEFUL INFORMATION

The ETC, with the support of the European Commission, has stepped up its efforts to promote Europe as a destination. Research conducted by the ETC reveals that traditional, one-way communication is rapidly losing its effectiveness in the face of digitally sophisticated consumers.What does the current digital traveller look like? What makes a great story? How can the online travel ecosystem be tackled? What does the new inspirational platform offer?The ETC will answer these questions and unveil the new Visit Europe portal at the press conference at WTM.

Event Details

November 4, 2014

Venue

WTM, EXCEL LONDON
London, United Kingdom

Speakers

MIGUEL GALLEGO

Marketing Manager, ETC

Miguel Gallego is an expert in different levels of tourism administration, from city tourism boards to regional and national tourism organisations. Since 2012 he has been responsible for coordinating ETC’s marketing and promotional activities in major long-haul markets.

ROBERT PATTERSON

VP Content & Social Strategy, MMGY

Robert Patterson has more than a decade of online marketing communications experience and leads MMGY’s practices in social and influencer media channels. He was recently named to the Skift30, a list of the travel industry’s top influencers in digital marketing.

VIVIEN SEDIRI

Development & Design Coordinator Amadeus

Truly passionate about everything revolving around technology, Vivien’s broad ex-perience in design and web development led him to steer the efforts towards bringing together inspiration, discovery and planning capabilities under the new Visit Europe portal.