The ETC, with the support of the European Commission, has stepped up its efforts to promote Europe as a destination. Research conducted by the ETC reveals that traditional, one-way communication is rapidly losing its effectiveness in the face of digitally sophisticated consumers.What does the current digital traveller look like? What makes a great story? How can the online travel ecosystem be tackled? What does the new inspirational platform offer?The ETC will answer these questions and unveil the new Visit Europe portal at the press conference at WTM.