This webinar explores the role of data in the development and implementation of climate action plans by National Tourism Organisations (NTOs). The session will examine what types of data NTOs use to design their climate strategies, how they source and manage this data, and how data informs decision-making and target setting. Lastly, it will investigate whether climate action plans have led to the introduction of new KPIs or data collection practices, and what lessons can be shared with peers across Europe.
Representatives from the Netherlands Board of Tourism & Conventions, Slovenian Tourist Board and Embratur (Brazilian International Tourism Promotion Agency) will present their insights and innovative approaches to the use of data in climate action plans.
Kindly note that participation in this webinar is reserved to ETC and UN Tourism members only.
Ewout Versloot is a Strategist at the Netherlands Board of Tourism & Conventions (NBTC), working at the intersection of strategy, sustainability and destination management. He helps navigate complexity in tourism by connecting long-term thinking to concrete action. He is currently working on Perspective 2040, the successor to Perspective 2030, a new vision for Destination the Netherlands.
Data Intelligence and Competitiveness Department Manager at Embratur – Brazilian International Tourism Promotion Agency
Tourism and Events professional with over 25 years of experience in the travel industry, combining deep analytical expertise with a strong track record in market intelligence. Founding member of the Tourism and Events Observatory and CITE (Center Of Intelligence of Tourism Economics) — the official source for tourism and event data in both City and State of São Paulo — recognized as INSTO/UN Tourism members.
Highly skilled in destination promotion projects, with advanced expertise in the development and implementation of tourism and event market research. Specialist in evaluating the economic impact of tourism and large-scale events, including festivals, conventions, and international sporting events like Formula 1 and FIFA World Cup. Currently managing the intelligence and competitiveness department at Embratur/International Agency for the Tourism Promotion of Brazil.
Alenka Malenšek Breznik is Head of the Legal, HR and IT Department, also responsible for corporate sustainability at the Slovenian Tourist Board. She brings extensive experience in public sector governance with a focus on sustainability, climate action, and the use of data to support decision-making.
She actively contributes to European and global tourism initiatives, including serving as Vice Chair of the European Travel Commission (ETC) Working Group on Climate Action, as Slovenia’s Focal Point for Climate Action at UN Tourism, and as a member of the ESG Transparency Committee of EUPD Research. Her work connects legal, regulatory, and strategic aspects relevant to tourism, with a particular emphasis on sustainability frameworks and ESG.
Alenka is a qualified lawyer with a specialization in international law and human rights. She has built her professional career across the legal, public, and international sectors, including work in private legal practice, an international intergovernmental organization, and public institutions.
Senior Programme Officer at the Tourism Market Intelligence and Competitiveness Department, UN Tourism.
Michel Julian’s work covers the analysis of current and future tourism trends, reflected in the preparation of the World Tourism Barometer and other key UN Tourism intelligence reports. His field of work also includes the study of tourism products and segments, outbound markets, marketing techniques and competitiveness factors of destinations. He coordinates research projects with national tourism organisations, UN agencies, international bodies and the private sector. He has led initiatives promoting knowledge exchange on data and market intelligence such as the DataLab initiative with the European Travel Commission. Mr Julian (Dominican Republic) studied economics and holds Masters degrees in International and Tourism Economics from Toulouse School of Economics – Sciences Po (Toulouse, France), as well as an Advanced Studies Diploma in International Economics, Universidad Complutense de Madrid.
Menno van IJssel is currently Project Manager in the research department of the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Menno works on various research projects identifying key trends and opportunities for European tourism.
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