UN TOURISM – ETC DATALAB WEBINAR: IDENTIFYING NEW CONSUMER TRENDS USING DATA AND INTELLIGENCE

He is currently senior director and the head of international affairs at JTB Corp. as the responsible role to communicate with foreign governments, international organizations; UN Tourism, WTTC and PATA, and business partners to bridge new destination and services and JTB since 2017. In 2014, he was appointed as the first full-time Japanese official at Regional Department of Asia Pacific as a Senior Officer of United Nations World Tourism Organization (UN Tourism – UNWTO) in response to the request of Japanese government. After returning to Japan in 2017, he contributed himself as a Chief Researcher in the field of Global Tourism Affairs and Tourism Sustainability at JTB Tourism Research & Consulting Co. and supported the tourism development projects under the initiative of Japan Tourism Agency (JTA), Japan National Tourist Organization (JNTO) as well as Japan International Cooperation Agency (JICA). Beside of his official work, he also launched the Japan Sustainable Tourism Initiative (JSTi), a non-profit organization, promoting sustainability in Japanese tourism sector since 2024 and he also contributes himself as a special lecturer of practical tourism study programs at the RITSUMEI-KAN APU University, WASEDA university and MEIJI university.

He graduated the school of commerce, Meiji University, Tokyo in 1992 also holds a master’s degree in data science of Yokohama City University, Graduate School of Data Science in 2023.

Malin Careliusen is Head of Web, Social Media, and Digital Production at Visit Sweden, where she also leads the always-on marketing activities across both organic and paid channels. She plays a key role in leading and aligning a cross-functional team that analyzes digital trends and consumer behaviours and quickly brings activities to market — all with the aim of building a strong, engaging presence for Sweden as a travel destination. Together with Louise Blomberg, digital analyst at Visit Sweden she will talk about their marketing success on the coolcation trend.

Louise Blomberg is digital analyst at Visit Sweden responsible for measuring and follow up on marketing activites in digital channels, as well as supporting all departments across the company.

Emilio José Inés Villar is Head of International Tourism at The Data Appeal Co. (together with Mabrian, part of the Almawave Group)

With 15 years of experience in the tourism data and insights industry, his experience has been greatly focused in supporting public sector, Ministries of Tourism and Destinations globally. Areas of expertise include topics such as aviation, accommodation, events, spending or reputation data analytics, and currently is involved in the exciting new developments of the use of Generative AI.

Industrial Engineer + MBA , he has lived and worked in over five countries and currently resides in London, UK.

Menno van IJssel is currently Project Manager in the research department of the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Menno works on various research projects identifying key trends and opportunities for European tourism. Projects range from the monitoring of the short-term rental market across Europe, to sustainable tourism indicators, to assisting in the development of ETC’s Quarterly Reports. His passion lies in understanding how people travel, where they go, and for what reasons.

Senior Programme Officer at the Tourism Market Intelligence and Competitiveness Department, UN Tourism.

Michel Julian’s work covers the analysis of current and future tourism trends, reflected in the preparation of the World Tourism Barometer and other key UN Tourism intelligence reports. His field of work also includes the study of tourism products and segments, outbound markets, marketing techniques and competitiveness factors of destinations. He coordinates research projects with national tourism organisations, UN agencies, international bodies and the private sector. He has led initiatives promoting knowledge exchange on data and market intelligence such as the DataLab initiative with the European Travel Commission. Mr Julian (Dominican Republic) studied economics and holds Masters degrees in International and Tourism Economics from Toulouse School of Economics – Sciences Po (Toulouse, France), as well as an Advanced Studies Diploma in International Economics, Universidad Complutense de Madrid.