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USA Travel Market Webinar – Partnerships in European Tourism

  • This event has passed.

USEFUL INFORMATION

This webinar focuses on the USA market; providing market insights, case studies, and best practice. This will provide background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018-19.

Moderator: John Boulding

John Boulding is a business leader, travel industry adviser and founder of ‘TravLinkSolutions’ and ‘The TravellingMan’. He has 28 years’ experience as a CEO in private and public companies, including two decades as global CEO of Insight Vacations, a major tour operator within The Travel Corporation group.

Agenda:

Research Presentation, Market Snapshot on the USA Travel Market | Olivier Henry-Biabaud, Founder & CEO, TCI Research

Case Studies:

 

  • ‘The Value of Travel for the US Market’ | Rick Steves, Rick Steves’ Europe
  • Sensitivities of the US Market | Carl C. Risch, Assistant Secretary of State for Consular Affairs, US State Department
  • Adapting your product to the US market
  • Creating diverse European product for the multi-generational US market | Jennifer Tombaugh, President, Tauck
  • Niche product and benefits of customisation for US groups market | Adele Youngs, Owner, Live Travel and Tours
  • Keeping Europe Relevant to the Repeat American Traveller Terry Dale, USTOA

 

Q&A Session

To register for this event, please use this link.

Event Details

March 1, 2018

Venue

Webinar

Speakers

OLIVIER HENRY-BIABAUD

Founder & CEO, TCI Research

RICK STEVES

Rick Steves’ Europe

CARL C. RISCH

Assistant Secretary of State for Consular Affairs, US State Department

JENNIFER TOMBAUGH

President, Tauck

ADELE YOUNGS

Owner, Live Travel and Tours

TERRY DALE

USTOA