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Webinar: The Impact of the COVID-19 pandemic on national tourism brands

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During this webinar, Bloom Consulting will reveal the underlying issues for Country Brands during Covid-19, indicating which National Tourism Brands within Europe and other world regions are more or less affected by the crisis and which brand dimensions are the most resilient to the current circumstances.  Tips and recommendations for European Nation Brands will be provided.

During the session, you will hear about the new concept labelled ‘the Brand-Nought’, which serves as a tool that measures the impact of the crisis on the dimensions of Tourism, Investment, Talent, Export and General Reputation.

Registration is now closed.

Event Details

November 17, 2020 at 2:30 pm
Event Category:




European Travel Commission


Jose Torres

Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.

His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.

Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.

Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index