Workshop ‘Towards Joint Promotion of Europe as a Tourist Destination’

ITB BERLIN, GERMANY

USEFUL INFORMATION

The high-level discussions on the occasion of the European Tourism Forum and European Tourism Day 2014 highlighted that it is crucial that European tourism organizations at all levels continue to strengthen their collaboration under the umbrella of a common European approach and positioning. This would be best done through a joint initiative of public-private promotion of Europe as a tourist destination.The workshop on the margin of the ITB fair gathered together leading public and private tourism stakeholders to discuss about a possible roadmap for the joint public-private promotion of Europe as a tourist destination.A panel of high-level representatives of successful public-private partnerships promoting internationally major tourist destinations shared their experiences and presented their achievements:Ana-Claudia TAPARDEL, Member European ParliamentMalcolm SMITH, U.S. Travel AssociationPeter F. KELLER, Switzerland TourismTom JENKINS, ETOAChristina RUSSE, ECTAAAnne MADDISON, Brand USAJayson WESTBURY, AFTAChristian DELOM, Atout France