The very first meeting of the new ETC Marketing Group (MKG) offered ETC members the opportunity to shape the marketing strategy and development of their organisation. The event was a unique opportunity to share insights and best practices in branding and destination marketing and learn about practical solutions through presentations of successful case study examples by top-level experts in the field. In addition, this first meeting of the MKG served to discuss leadership, set goals and brainstorm ideas, which will help lay the groundwork of ETC’s marketing activities over the coming months.
