On 6 February, the European Travel Commission (ETC), in partnership with Euronews, hosted the Destination Europe Summit 2025 in Brussels. The event’s second edition brought together ETC members, EU policymakers and key players from across the European tourism sector to discuss the future of tourism in Europe.
The summit opened with a keynote by Apostolos Tzitzikostas, the first European Commissioner for Sustainable Transport and Tourism, who shared his vision for the sector and highlighted the importance of strengthening Brand Europe together with ETC. Other policymakers included Members of the European Parliament Nikolina Brnjac, Daniel Attard and Sérgio Gonçalves, as well as Magda Kopczynska, Director-General at DG MOVE.
The programme also featured insights from European destinations and industry representatives from Booking.com, Mastercard, Intrepid and more. Discussions focused on tourism competitiveness, sustainability, and tourism’s role in supporting local communities. With more than 230 participants attending in person and more joining online, the summit offered valuable perspectives on the challenges and opportunities ahead.
By creating a platform for dialogue and exchange, ETC continues to foster collaboration and strengthen a shared vision for the future of European tourism.
Watch the event highlights at this link.