2018 marked seven decades since ETC’s initial formation in 1948. ETC celebrated its milestone anniversary during General Meeting #96, hosted in the impressive surroundings of the Antwerp Zoo by Tourism Flanders.
To commemorate this special occasion, ETC invited guests on a journey through the last seven decades with a presentation of ETC’s History Book. Authors of the book shared the most exciting stories from the history of European tourism and ETC’s past, outlining the major promotional campaigns, crucial institutional shifts and political challenges facing tourism in Europe.
Following an evening walk in the dark through Antwerp Zoo, guests were surprised by the special underwater location of the celebratory gala dinner set up at the Aquarium. ETC members and partners enjoyed a culinary three-course menu eye to eye with sharks and tropical fish.