Results from the latest Long-Haul Travel Barometer 1/2021 (LHTB) indicate a slight revitalisation in people’s intention for overseas trips between January-April 2021. However, as Europe’s entry bans are still in place, travellers’ confidence around visiting the region remains naturally low as reflected by the negative sentiment index scores.
The Long-Haul Travel Barometer is an initiative of the European Travel Commission and Eurail BV aimed at monitoring travel sentiment in some of the most relevant outbound travel markets for Europe – Brazil, China, Japan, Russia and the United States.
Fear of exposure to COVID-19 remains the major deterrent to international travel
3 in 5 of all respondents who do not plan an overseas trip between January-April 2021, outlining that the main reason behind their decision is COVID-19 safety and health concerns. This trend is especially strong among Chinese, Brazilian and US respondents.
The volatile economic environment has also prevented people from planning long-haul trips at the beginning of 2021 – a trend more apparent among Brazilian (17%) and Russian (15%) respondents.
In China and Russia, 9% and 10% of respondents, respectively, did not plan trips as they felt their travel experience might be restrained due to tourist attractions and facilities’ closure.
This project is co-funded by the European Union.
 Intention to travel is measured in an index that reflects the dominant sentiment expressed by a market, either a positive or negative one. The index is tied to a base of 100. Values above 100 indicate a positive evolution, whereas values below 100 indicate negative attitudes towards travel in a given time period.