SENTIMENT SURVEY & INDEX
The Long-Haul Travel Barometer measures potential traveller sentiment for visiting Europe in the near future. By exploring respondents’ travel preferences and motivations, it provides valuable insights into the long-haul travel trends from Europe’s highest-volume outbound travel markets – the USA, China, Brazil, Japan and Russian Federation. Survey data reveals that travel sentiment for the final four months of the year is positive in three out of the five markets surveyed.
The most positive sentiment, is seen among American respondents, whose enthusiasm for visiting Europe has increased throughout the year. For the autumn-winter season, potential long-haul travellers from this source market are expressing high interest in nature-related experiences, predominantly in the most popular European destinations such as France, Italy and Germany.
We have summarized the key results in a brief infographic that you can download the full version here: Long-Haul Travel Barometer Edition 5/2016.