The period between May-August has traditionally been a vital time in the calendar of European destinations that welcomes a large number of travellers. Summer is a popular time for vacations, especially in Europe where the warm weather allows visitors to enjoy a wide range of outdoor activities.
The research activity undertaken by the European Travel Commission, the Eurail Group and the European Tourism Association dives deep into the expectations of travellers from Brazil, China, Japan, Russia and the US who intend to visit Europe during this period, what destinations they plan to visit and what kind of holiday experience they want to enjoy in Europe.
Results of the Long-Haul Travel Sentiment survey show that the majority of respondents who intend to travel to Europe this summer plan to visit multiple countries despite the limited time available (one to two weeks). France (35%), Italy (27%) and Germany (24%) remain on top of overseas travellers’ wish list.