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ETC Publishes New Edition of Long-Haul Travel Barometer

ETC Publishes New Edition of Long-Haul Travel Barometer


2016 was another year of growth in European tourism. The number of international tourist arrivals to European destinations between January and September grew by 2% on a year-on-year basis. Key overseas markets remain a key driver of arrivals growth with the US and China making the largest contributions to the number of international tourist arrivals.

Will this trend continue in 2017? What do travellers think about their next holiday in Europe, and what are their intentions? The Long-haul Travel Barometer measures potential travellers’ sentiment for visiting Europe in the near future and sheds light on their travel preferences and perceptions. Prospects remain positive in the majority of the markets featured in the survey. American, Japanese and Chinese respondents are keener to travel to Europe in 2017 than a year ago. In Russia, there are some optimistic signs of revival, but in contrast, there is uncertainty among visitors from Brazil. Survey data reveals that well-known European destinations will continue to occupy a prominent position in respondents’ minds during the Spring season 2017.

We have summarised the key results in a brief infographic that you can download the full version here: Long-Haul Travel Barometer Edition 7/2016.