Measuring travel sentiment sheds light on potential travellers’ dreams. The European Travel Commission, together with the European Tourism Association (ETOA) and Eurail Group G.I.E., has developed the Long-Haul Travel Barometer, a regular survey that monitors travel sentiment in Europe’s five key long-haul markets: Brazil, China, Japan, the Russian Federation and the USA.
Apart from respondents’ intention to travel to Europe, in the first edition of the Long-Haul Travel Barometer, we have also looked into the perceived impact of the Paris Attacks on long-haul travellers’ intention to visit Europe in 2016.
