The European Travel Commission (ETC) and Tencent, one of the leading Chinese Internet services providers, signed a Memorandum of Understanding (MoU) between the organisations to enhance Chinese tourists’ experiences in Europe. Tencent’s leading Internet platforms in China – QQ, Weixin/WeChat, Qzone, Tenpay and WeChat Pay – have brought together China’s largest Internet community.
This MoU aims to enhance tourism exchanges between Europe and China and promote a digital ecosystem of travel services and diverse European destinations in order for visitors to better understand Europe. ETC and Tencent will work together to facilitate innovation in tourism services for Chinese travellers and enable product diversification of European destinations by sharing knowledge, experiences and best practices.
Both ETC and Tencent recognise their shared interests in improving the integration of the Internet and tourism services. The MoU will promote knowledge exchanges and data sharing as well as create opportunities to collaborate on research activities to develop further insights into tourism trends and deliver solutions to foster sustainable development of tourism in Europe. It will also generate the ability for joint marketing activities.
The MoU was signed by Shu Zhan, General Manager of Tencent Culture and Tourism and ETC’s Executive Director, Eduardo Santander, flanked by ETC’s China Chapter Chairwoman, Ludivine Destrée, during the WTA Xianghu Dialogue on September 20th, 2019.