Brussels/Shanghai, 1 February 2017 – Europe as one destination: Europe is the Official Partner Destination of ITB China 2017. A corresponding agreement was signed on 31 January 2017 by Mr. David Axiotis, General Manager ITB China and Mr. Eduardo Santander, Executive Director European Travel Commission. The three-day business to business travel trade fair focuses exclusively on the Chinese travel industry and takes place from 10 to 12 May 2017 in Shanghai.
A dedicated Europe Pavilion at ITB China will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Czech Republic, Belgium, Hungary, Estonia, Latvia, Lithuania and Serbia. In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Portugal, Finland, Greece, Austria and many more.
The European presence on the show floor is flanked by The World Bridge Tourism project (WBT), which is co-located with ITB China 2017. The WBT is a project jointly organized by the European Travel Commission (ETC) and the European Tour Operators Association (ETOA) in cooperation with Welcome Chinese and the China Outbound Tourism Research Institute (COTRI) matching 150 European tourism suppliers from all over Europe with the corresponding number of Chinese travel product buyers. Besides its pure B2B character the event is supported by an extensive program of research and webinars aimed at increasing the understanding of the needs of Chinese visitors within the European Tourism Community. Both initiatives the Europe Pavilion at ITB China and the World Bridge Tourism have the support of the European Union.