The report discusses Canada, the 3rd largest non-European market for tourist arrivals in Europe in 2013. Canadians are also among the highest spenders on international travel, ranked in 7th place by UNWTO. This fact-finding research offers a bird’s-eye view of the competitive environment, and a portrait of the tourism strategy and marketing activities competing destinations have developed to win shares in this crucial market.
A publicly available Executive Summary will be published in a few weeks.
The study is available for ETC members only.