Questions RfP: Influencer campaign and trade workshop in China

Does the statement that “ETC and the Partners will bear the travel expenses for the invited influencers” mean that these costs should not be included in the economic offer and within the EUR 30,000 promotional package?

Yes. For the influencer activation campaign (travel to Europe), influencers’ travel expenses (including international transport and land arrangements in Europe) must not be included in the economic offer and must not be counted within the EUR 30,000 promotional package. These costs will be covered separately by ETC and/or the Partners.

If an influencer requires additional support (e.g. a photographer accompanying them), who should bear these costs?

Any additional personnel requested or proposed by the Contractor (e.g. photographer, videographer, assistant) are considered part of the content production setup and therefore fall under the Contractor’s responsibility.
These costs must be included in the economic offer and fall within the EUR 30,000 promotional package ceiling.

Are the travel expenses of invited influencers participating in the workshop to be included in the economic offer?

Yes. For the trade workshop component, any costs related to the participation of influencers (including travel, accommodation, and related expenses, where applicable) must be included in the economic offer and counted within the EUR 30,000 promotional package.

Is it required that all influencers travel together within a fixed 14-day period in the first half of September 2026?

No. Influencers must be available for travel in the first half of September 2026, but they are not required to travel collectively within the same fixed period.

The Contractor may propose staggered or grouped itineraries, provided that:

coordination with ETC and the Partners is ensured; and
the overall consistency and effectiveness of the campaign are maintained.

Can ETC share any preliminary indication of potential participating partners to help tailor the influencer strategy and content approach?

At this stage, no participating partners have been formally confirmed.

As outlined in the Request for Proposals (RfP), ETC may engage primarily with:

its member National Tourism Organisations (NTOs) active in the Chinese market; and
other relevant stakeholders such as Destination Marketing Organisations (DMOs), airlines, hotel groups, and tourism-related brands.

However, applicants should not assume the participation of any specific partner.

Proposals are therefore expected to:

demonstrate flexibility and scalability;
present an approach that can be adapted to different types of destinations and stakeholders; and
ensure alignment with the target groups and thematic priorities outlined in the RfP.