The rise in interest in food tourism attractions at the destination coincides with the emergence of new ways of communicating and sharing experiences. The use of social media, websites and apps adds to the tourist’s experience at the destination, allowing them to contribute to the development of the experience and to communicate it informally to their peers. Destinations are no longer the only ones that communicate their tourism offer, and now, they have to consider the existence and importance that informal communication channels have in addition to the official ones.
This study analyses the phenomenon of food (in) tourism as a whole and examines how different ETC member countries communicate online the presence of food tourism attractions at the destination to prospect tourists.
This infographic summarises the Gastronomy lovers Tourism Passion Community. Findings shall help European destinations to effectively connect with this group of travellers and promote Europe based on their passions or interests.