In the event of a crisis, a National Tourism Organisation’s (NTO) primary objective should be to establish a clear framework for coordinating the response and defining precise roles and responsibilities for employees, partners, and subcontractors. This approach enables quicker and more effective actions.
The Crisis Management Checklist is grounded in a framework that encompasses four interconnected phases: preparedness, response, recovery, and resilience. Understanding that crises are seldom linear, the Checklist is designed as a continuous loop, ensuring that resilience measures continually enhance future preparedness.
Each stage of the checklist highlights four key clusters of activity (e.g., ‘identify partners’, ‘create crisis management plans’). These essential actions are organised into a checklist format, tailored to the primary operational areas of NTOs, such as research, business support, and communications. This structure is designed to enhance usability and clarity, ensuring that NTO teams can efficiently navigate and implement the checklist when time and practicality are critical.
The checklist complements the detailed report that examines the various crises impacting the European tourism sector in recent years. The report offers in-depth insights into the types of crises, key lessons learned, and best practices from Europe and beyond. For a comprehensive understanding of the challenges and strategies discussed, it is recommended to consult the full report.
