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ETC- EC Research Snapshot on the US Travel Market

Publication date:
Aug 2018

Language:
English

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Summary

This report provides readers with an overview of United States tourism market and serves as a “first aid tool” for European tourism stakeholders looking for information and opportunities to do business with tourism operators in the United States. The following areas are covered: a country overview; economic overview of the United States; regulatory environment and travel and tourism policies; travel trade structure, nature of U.S. outbound market to Europe.

This report also provides recommendations on how to adequately target the travel trade and travel consumers (tourists) in the U.S. outbound market. Aspects such as marketing challenges, opportunities, and information on key industry players are also covered.