Publication date:
Mar 2019
Language:
English
This webinar is aimed at providing a better understanding of health tourism and shedding light on the development and management of this growing segment. The webinar is based on the joint European Travel Commission (ETC) and the World Tourism Organization (UNWTO) study ‘Exploring Health Tourism’. The study is the first attempt to set a coherent conceptualization of health tourism and define the motivations behind travellers looking for health-related services.